A message from LUKE:

When Jimmy first reached out for support, he shared a funny story about how he ended up seeking coaching. When he told his wife he was thinking about hiring a coach, she was skeptical and suggested he just buy a book instead. So he went to Barnes & Noble, stood there staring at a detox book and some 14-day plan, and thought, “Where’s the book on building a healthy lifestyle?” We had a good laugh, and I told him that’s exactly what Fit Men Project coaching does.

He had every reason not to sign up. He’s extremely busy, has two kids, and during our onboarding call said, “My wife is due soon.” I asked, “How soon?” His reply: “Could be today.” A week later they welcomed their third child.

Most guys wait for a “better” time. Jimmy didn’t. He was committed to showing up as his best physical self for his family and finally build a sustainable, healthy lifestyle, something that had always slipped away in the past. He’d start, stop, get on streaks, go “all-in,” then “all-out.”

Together we simplified his process, dialed in his training and nutrition, built guardrails, upgraded his mindset, and he came out transformed. Six months removed from coaching, he’s still walking the path.

The best part? It wasn’t just Jimmy who benefited. His wife told him, “This has been my best recovery from a pregnancy of all our kids.” His habits supported not just himself, but their whole household. 

Today, he and his wife work out together in their garage gym, leading by example and showing their three young kids what a healthy lifestyle really looks like.